2019瑞士海报奖(Swiss Poster Award)最佳海报设计作品公布

发布时间:2020-03-15      阅读量:4723次     

在提名的36个活动中,有18个获得了瑞士海报奖- “Kein Tier im Visier”(不要射击我)被授予“ 2019年度海报”的荣誉。鉴于瑞士的特殊情况,金奖,银奖和铜奖将在接下来的几天内亲自颁发给获胜者。由于冠状病毒的传播,未举行 APG | SGA海报之夜。

“ 2019年年度最佳海报”奖颁给了 Kein Tier im Visier,该作品由 Ruf Lanz 广告代理公司适时推出,目的是对经过精心判断的“ Kein Tier im Visier”(不要射击我)广告系列进行宣传。狩猎季节。评审团主席,苏黎世设计博物馆博物馆主席,评审团主席 Christian Brändle说:“该主题很好地总结了所有Hiltl活动的态度:我们的享受不应以牺牲其他生物为代价。”Ruf Lanz 获得了36项决赛入围提名中的至少14项,该机构总共获得了七项不同类别的奖项。 

冠状病毒的迅速传播使联邦委员会将瑞士的情况归类为“非常”。当局建议避免发生将大量人关在封闭空间内的事件。出于安全原因,2020年3月12日在苏黎世 Oerlikon 的 Halle 622 举行的 APG |SGA 海报之夜被取消。APG | SGA 首席执行官Markus Ehrle对此表示遗憾,并解释说:“对人们健康的责任至高无上。我们不想让被邀请的客人受到感染的危险,因此-由于心情沉重,我们取消了此次活动。”

但是,他和陪审团主席 Christian Brändle 都不愿意放弃亲自颁发“年度最佳海报”奖的角色。3月13日晚在苏黎世,“年度最佳海报”奖被 Patrick Becker 和 Rolf Hiltl 以及 Markus Ruf, MarioMoosbrugger 和 Isebelle Hauser 接受。该奖项由 Christian Brändle(陪审团主席兼苏黎世博物馆主任)和 Markus Ehrle(APG | SGA首席执行官)亲自颁发。其他奖杯(金,银和铜牌)将在接下来的几天中颁发给获胜者。

即使没有在观众面前露面,2019年瑞士海报奖(已提交300多项参赛作品)仍是一项重大比赛,为广告行业中大胆而有创意的人物提供了出色表现的平台:新创意,创新的户外格式,平面设计。竞赛活动表明“海报”媒体的影响力和印象深刻。

年度最佳 

Kein Tier im Visier 

Customer Hiltl, Zurich 

Creative agency Ruf Lanz, Zurich 

Design Mario Moosbrugger (AD), Isabelle Hauser (AD),

Markus Ruf (CD), Danielle Lanz (CD) 

Text Markus Ruf 

Image editing Mario Moosbrugger 

Format Big Poster, F12 (268.5 x 128 cm) 

根据吉尼斯世界纪录,Hiltl是世界上最古老的素食餐厅。在2019年的狩猎季节期间,这项活动恰好达到了他们的目标:在希尔特(Hhiltl),没有动物因为我们放在餐盘里而受苦。有四种视觉效果吸引了公众的口味:a,野猪,野兔和鹿。结论:具有创造力的靶心!

Commercial National 

金奖

The art of delivering art 

Customer Welti-Furrer Fine Art AG 

Creative agency Ruf Lanz, Zurich

Design Isabelle Hauser (AD), Danielle Lanz (CD), Markus Ruf (CD) 

Text Markus Ruf 

Photography Jonathan Heyer 

Format BigPoster, F12 (268.5 x 128 cm), F200 (116.5 x 170 cm) 

银奖

Swiss Life Markenauftritt 2

Customer Swiss Life

Creative agency Ruf Lanz, Zurich

Media agency ZipMedia

Design Danielle Lanz (CD), Markus Ruf (CD), Mario Moosbrugger (AD), Armin Arnold (Typography)

Text Christian Stüdi, Markus Ruf

Format F12 (268.5 x 128 cm), F200 (116.5 x 170 cm)

铜奖

Sortimentskampagne 2

Customer Galaxus

Creative agency Digitec Galaxus AG (in-house)

Media agency Digitec Galaxus AG (in-house)

Design Digitec Galaxus AG (in-house)

Text Digitec Galaxus AG (in-house)

Format F200 (116.5 x 170 cm)

提名奖

Erwachsenen-Überraschung

Customer Suva, Lucerne

Creative agency Ruf Lanz, Zurich

Media agency Konnex

Design Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD)

Text Christian Stüdi

Photography Flaeck, Tobias Stierli

Format F200 (116.5 x 170 cm), F12 (268.5 x 128 cm)

Swiss Life Markenauftritt 1

Customer Swiss Life

Creative agency Ruf Lanz, Zurich

Media agency ZipMedia

Design Danielle Lanz (CD), Markus Ruf (CD), Dave Schellenberg (AD), Armin Arnold (Typography)

Text Danielle Lanz, Markus Ruf, Thomas Schöb

Format F12 (268.5 x 128 cm), F200 (116.5 x 170 cm)

Digitec Community Kampagne 2019

Customer Digitec

Creative agency Digitec Galaxus AG (in-house)

Media agency Digitec Galaxus AG (in-house)

Design Digitec Galaxus AG (in-house)

Text The users

Photo Thomas Kunz

Format F200 (116.5 x 170 cm)

Commercial Regional 

金奖(同年度最佳)

银奖

Powerpoint-Landschaften

Customer Seminarhotel Hof de Planis, Prättigau

Creative agency Ruf Lanz, Zurich

Design Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD)

Text Markus Ruf

Illustration Catherine Martin, Isabelle Hauser

Format BigPoster, F12 (268.5 x 128 cm)

铜奖

Al Mulinetto

Customer Al Mulinetto, Gordola

Creative agency Farner Consulting

Media agency Farner Consulting

Design Fabian Bertschinger

Text Markus Gut

Illustration (Artbox Amsterdam) Silvan Steenbrink 

Image Silvan Steenbrink Illustration

Format F4 (89.5 x 128 cm)

提名奖

Swiss Vegi-Food im Flug

Customer Hiltl, Zurich

Creative agency Ruf Lanz, Zurich

Design Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD)

Text Christian Stüdi

Image editing Isabelle Hauser

Format F12 (268.5 x 128 cm)

Babybrei-Lancierung

Customer Hiltl, Zurich

Creative agency Ruf Lanz, Zurich

Design Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD)

Text Markus Ruf

Image editing Isabelle Hauser

Format F200 (116.5 x 170 cm)

Die Wurzeln von 1898

Customer Hiltl, Zurich

Creative agency Ruf Lanz, Zurich

Design Isabelle Hauser (AD), Mario Moosbrugger (AD), Armin Arnold (Typography), Markus Ruf (CD),

Danielle Lanz (CD)

Text Markus Ruf

Format F200 (116.5 x 170 cm)

公共类 

金奖

Eins mit Einsamen

Customer Heilsarmee

Creative agency Spinas Civil Voices

Media agency Spinas Civil Voices

Design Stephan Huwiler

Text Matthias Freuler

Image Simon Opladen

Format F200 (116.5 x 170 cm)

银奖

ABBA

Customer Verkehrsbetriebe Zürich VBZ

Creative agency Ruf Lanz, Zurich

Design Mario Moosbrugger (AD), Markus Ruf (CD),

Danielle Lanz (CD)

Text Markus Ruf

Image editing Mario Moosbrugger

Format BigPoster, F12 (268.5 x 128 cm), F200 (116.5 x 170 cm)

铜奖

Ja zum Waffengesetz

Customer SP Schweiz

Creative agency KSP Krieg Schlupp Partner

Design Uwe Schlupp / Florence Schaffter

Text Uwe Schlupp / Jürg Waeber

Format F4 (89.5 x 128 cm), F12 (268.5 x 128 cm)

提名奖

Keine Lust auf Qual

Customer Tier im Recht, Zurich

Creative agency Ruf Lanz, Zurich

Design Isabelle Hauser (AD), Markus Ruf (CD), Danielle Lanz (CD)

Text Markus Ruf

CGI Carioca Studio/Visualeyes International AG, Zurich

Format BigPoster, F12 (268.5 x 128 cm), F200 (116.5 x 170 cm)

Imagekampagne

Customer Schweizer Paraplegiker Stiftung

Creative agency Contexta AG

Media agency Mediaschneider AG

Design Contexta AG

Text Contexta AG

Image Marco Grob

Format F4 (89.5 x 128 cm), F12 (268.5 x 128 cm),

F200 (116.5 x 170 cm)

Verkehrstafel-Typo

Customer Verkehrsbetriebe Zürich VBZ

Creative agency Ruf Lanz, Zurich

Design Mario Moosbrugger (AD), Isabelle Hauser (AD), Markus Ruf (CD),

Danielle Lanz (CD)

Text Markus Ruf

Image editing Flaeck, Tobias Stierli

Format F12 (268.5 x 128 cm)

文化类 

金奖

Samuel Blaser Quartet

Customer bau 4, schaerholzbau ag, 6147 Altbüron

Creative agency Niklaus Troxler, Bahnhofstrasse 22, 6130 Willisau

Design Niklaus Troxler

Format F4 (89.5 x 128 cm) 

塞缪尔·布拉瑟四重奏爵士音乐会的海报。这个想法来自塞缪尔·布拉瑟(Samuel Blaser)演奏的长号。长号铃的3D效果是引人注目的视觉元素,在视觉上令人困惑。

银奖

Jazz Festival Willisau 

Customer Jazz Festival Willisau 

Creative agency PANK (Paula Troxler + Kleon Medugorac) 

Design PANK (Paula Troxler + Kleon Medugorac)

Format F4 (89.5 x 128 cm), F12 (268.5 x 128 cm)

海报描绘了音乐和爵士音乐节的能量。它旨在吸引既有的爵士乐听众,并作为一种出色的艺术作品吸引年轻的听众。海报是节日标识的一部分,是表演,商品和广告的结合。

铜奖

Terminkalender

Customer Museum Haus Konstruktiv, Zurich

Creative agency Ruf Lanz, Zurich

Design Catherine Martin (AD), Markus Ruf (CD), Danielle Lanz (CD)

Text Markus Ruf

Illustration Catherine Martin

Format F200 (116.5 x 170 cm)

Haus Konstruktiv 博物馆位于苏黎世的中心-距商业区和苏黎世的Paradeplatz仅数分钟的步行路程。因此,一张暗示他们完整的电子日记的图像提醒管理人员休息一下,并“在家门口”看到一些建构主义的具体艺术。

提名奖

Perplex

Customer Theater Aeternam

Creative agency Erich Brechbühl [Mixer]

Design Erich Brechbühl

Format F4 (89.5 x 128 cm)

Marius von Mayenburg 戏剧中的戏剧海报,其中所谓的事实在不断变化。

Sonny Boys

Customer TOBS Theater Orchester Biel Solothurn

Creative agency Atelier Bundi AG, Boll

Design Stephan Bundi

Format F4 (89.5 x 128 cm)

Neil Simon 演的百老汇喜剧。

曾经成功的“桑尼男孩”已经成为敌人多年了,彼此躲避,但他们仍然必须在一起出现。悲剧性的友谊故事。

La Fille du Régiment (The Daughter of the Regiment)

Customer TOBS Theater Orchester Biel Solothurn

Creative agency Atelier Bundi AG, Boll

Design Stephan Bundi

Format F4 (89.5 x 128 cm)

Gaetano Donizetti 的歌剧

法国军团的弃婴玛丽和她的情人

户外创新 

金奖

Retard Gagnant

Customer CANAL+ Switzerland

Creative agency Havas Village Genève

Media agency Havas Village Genève

Design Thomas Lafourcade, Laura Cros 

Text Pascal Charvet 

Format ePanel (9:16), eBoard (16:9)

银奖

Protect and conserve all marine wildlife

Customer Sea Shepherd Switzerland

Creative agency Serviceplan Suisse AG

Media agency Mediaplus AG

Design Hanning Beland

Text Jehmsei Keo

Image Andy Schmid, Richard Barnden, Getty Images

Format 2 x F200 (116.5 x 170 cm)

铜奖

Here comes the sun.

Customer SWISS

Creative agency Publicis Zurich

Media agency Mediaschneider AG

Design Marvin Hugentobler, Michael Brauchli, Anatole Comte, Dominik Locher

Text Patrick Suter

Format Promotion

提名奖

Busgelenke werden fürs Jodlerfest zu Handorgeln

Customer Jodlerfest Horw/Verkehrsbetriebe Luzern AG

Creative agency Rocket GmbH, Neuweg 10, 6003 Lucerne 

Design Rocket GmbH 

Image Rocket GmbH 

Format TrafficBoard special implementation 

Renée Levi by Ramstein Optik

Customer Ramstein Optik 

Creative agency Ramstein Optik

Media agency Ramstein Optik

Design Ramstein Optik

Text Ramstein Optik

Format F4 (89.5 x 128 cm)

MyStratosJump

Customer Red Bull Media World 

Creative agency Wunderman Thompson Switzerland AG 

Design An Le Kevin Zysset 

Text Julian Riegel 

Text Wunderman Thompson Switzerland AG 

Format ePanel (9:16)

数字输出类 

金奖

Airplane mode

Customer CANAL+ Switzerland

Creative agency Havas Village Genève

Media agency Havas Village Genève

Design Thomas Lafourcade, Laura Cros 

Text Pascal Charvet 

Format ePanel (9:16), eBoard (16:9)

银奖

Innerschweizer Filmpreis

Customer Albert Koechlin Stiftung

Creative agency Erich Brechbühl [Mixer]

Design Erich Brechbühl

Text Erich Brechbühl

Format ePanel (9:16)

铜奖

Antiquariats-Messe mit Staraufgebot

Customer Vereinigung der Buchantiquare und Kupferstichhändler in der Schweiz

Creative agency Serviceplan Suisse AG

Design Martin Spillmann, Rémy Steinmann

Text Martin Spillmann

Format eBoard (16:9)

提名奖

CaroLa campaign

Customer BMW Zurich-Dielsdorf branch

Creative agency Serviceplan Suisse AG

Media agency Mediaschneider AG

Design Nicolas Stark

Text Günter Zumbach

Format eBoard (16:9)

Social Media Swiss Cross

Customer persönlich Verlag, Zurich

Creative agency Ruf Lanz, Zurich

Design Catherine Martin (AD), Markus Ruf (CD), Danielle Lanz (CD)

Text Markus Ruf

Format eBoard (16:9)

CALLDOC

Customer Groupe Mutuel

Creative agency FRANZ&RENÉ AG

Media agency Mediatonic

Design FRANZ&RENÉ AG

Text FRANZ&RENÉ AG

Spot Pumpkin Film – Götz Hudelmaier

Format ePanel (9:16)

本内容由瑞士海报奖供稿