美育赛事|品牌联名款设计征集

发布时间:2024-01-27      阅读量:1942次     
  Baxy Ice Cream Cake X Individual Joint Award
  八喜冰淇淋蛋糕x个人联名奖
  The well-known commercial brand"Ba Xi Ice Cream Cake"has signed a cross-border agreement with the"Green Lion Awards"organizing committee,achieving a strategic cooperation for the youth copyright operation program.As a brand that supports youth copyright operation in the public interest,it jointly launched the pioneering exhibition and selection event"Green Lion Awards-Ba Xi Ice Cream Cake|Annual Brand Collaborative Design Award"in the field of aesthetic education.
  知名商业品牌“八喜冰淇淋蛋糕”跨界签约“青狮奖”组委会,为青少年版权运营计划达成战略合作,作为青少年版权运营公益支持品牌,联合发起美育行业先锋性展选活动“青狮奖——八喜冰淇淋蛋糕|年度品牌联名款设计奖”。
  This brand collaboration selection breaks through the conventional structure of youth aesthetic education competitions and engages in innovative aesthetic education and commercial cross-border practices.It has positive and far-reaching significance in terms of raising awareness of youth copyright application,transforming creative achievements in youth aesthetic education,and expanding the scope of youth aesthetic education practices.
  本次品牌联名展选,突破青少年美育赛展常规结构形式,进行开创性美育x商业跨界实践。对于提高青少年版权应用意识、转化青少年美育创意成果、扩建青少年美育实践范畴等方面,都具有积极且深远的意义。
  In this selection event,while award-winning young participants apply for the"Brand Collaborative Design Award"certificate,they will also receive a physical example of a personal copyright product-a 6-inch"Brand x Personal Collaborative Design Cake".The aim is to allow children to experience firsthand the transformation of personal artistic achievements into commercial products,making it possible for youth personal art copyright to reach commercial value.
  本次展选活动,在为获奖青少年选手申报“品牌联名款设计奖”证书的同时,也为选手提供个人版权商品案例实物——6寸“品牌x个人联名款包装蛋糕”一份。旨在让孩子们身临其境的切实感受个人艺术成果的商品转化案例,让青少年个人艺术版权触达商业价值成为可能。
  Designer徐睿妍
  作品《龍之舞》
  Designer孙楚然
  作品《“起源”》
  Designer Caleb
  作品《和平世界致敬英雄》
  1、Rights and interests in awards
  奖项权益
  获奖权益-1.获奖证书
  获奖权益-2.获奖作品专属定制蛋糕礼盒
  International art study is a challenge that many young families are facing or will be facing.There is a stark contrast between the assessment of basic art skills taugh in some domestic art schools and the competitiveness of international art education.The differences lie in the ability of art general knowledge and expression,critical thinking and the creation of students'personal artistic expression.
  国际艺术升学即海外艺术留学,是很多青少年家庭正在面临或即将面临的升学问题,不同于部分国内艺术院校对于美术基本功的考核,国际艺术升学的竞争力体现,在于艺术通识能力、综合思维逻辑以及学生个人IP品牌感打造。
  Four of the essential tools for studying art abroad:academic materials,professional materials,background improvement materials,and language preparation.These are the key to a child's success in international art studies,to enter the ideal overseas universities.
  海外艺术留学四大必备工具:学术材料、专业材料、背景提升材料、语言准备——是孩子能否顺利通过国际艺术升学,进入海外理想学府的关键。
  The collaborative design case of Baxy is a practice of renowned brand x's collaborationwith individuals.lt possesses originality and scarcity,making it a highly valuablebackground enhancement material".
  八喜联名款设计案例,是知名品牌x个人联名设计案例实践,具备开创性与稀缺性,属于极富含金量的“背景提升材料”。
  2、Project background
  项目背景
  The China International Young Designer Award is sponsored by the Youth Innovation Center in the core district of Beijing Design Capital,and a large number of joint life aesthetics brands of youth design selection activities.
  <青狮奖>中国国际青少年设计师奖(China International Young Designer Award)是由北京设计之都核心区青少年创新中心主办,并联合众多生活美学品牌的大型青少年设计作品展选活动。
  It aims to promote the organic combination of children's artistic creativity,commercial design,and aims to build the world's largest collection of original works of children designers.It will also effectively commercialize and industrialize the creative design achievements of young people.
  旨在推动儿童艺术创意与商业设计的有机结合,立志打造全球最大的儿童设计师原创作品库,快速有效地将青少年创意设计成果商品化、产业化,搭建产、学、研三位一体的专业平台。
  The organizing committee has specially set up the cross-border award for the“Youth Lion Award-annual brand Joint Design Award”,which calls on brands with certain brand value to pay attention to the operation of youth copyright and the cause of youth art education,actively transform the creative achievements of young people,arouse public awareness of the protection of young people’s copyright,and realize the commercial value of cross-border cooperation.
  组委会特别设立“青狮奖-年度品牌联名款设计奖”跨界单项奖,呼吁有一定品牌价值的品牌方关注青少年版权运营和青少年美育事业,积极转化青少年创意成果,引发公众对青少年版权保护的意识并实现跨界合作的商业价值。
  At present,we have signed 10+well-known brands,including“Baxy ice cream cake”,“Zhong xue Gao”,“China sports creative”and other first-line mass brands.
  目前已合作签约10+知名品牌,其中不乏“八喜冰淇淋蛋糕”、“钟薛高”、“中国体育文创”等一线大众品牌。
  3、Registration报名方式
  Scan the QR code to get more information
  扫码了解更多详情
  4、Requirements
  报名要求
  Square composition方形的构图画面
  Unlimited materials材料不限
  Unlimited theme主题不限
  Works only need to submit electronic version作品只需要交电子版
  Not less than 8MB不小于8MB
  5、Deadline截止日期
  Deadline:May 10,2024
  交稿时间:2024年5月10日前~
  Rewards申报成功将获得:
  ①Brand Special Award Certificate(paper version)
  品牌专项奖证书(纸质版)
  ②Special packaging joint custom-made Baxy ice cream cake(6-inch in kind)

  专属包装联名定制款八喜冰淇淋蛋糕(6寸实物)

https://mp.weixin.qq.com/s/P9nTr2B3ZK7f63_l3Jy3_w