河姆古渡良苗新怀

  宁波诺丁汉X河姆渡

  创意设计大赛
  四明山麓，姚江之畔。
  河姆古渡，良苗新怀。
  十里稻香秫熟，六牙白象当空。
  泥陶亦如珩璜，杆栏即载千秋。
  骨哨荡空麋鹿驰，纺轮绞绞有巢成。
  你能否绘出千年前的灿烂历史？
  你可否听到河姆渡历史之河的潺潺之声？
  宁波诺丁汉大学X河姆渡遗址博物馆
  联合发起本次创意设计大赛，
  在这里，尽情发挥你的创意——
  穿越千年，听姚江之声；
  魂归故里，绘河姆新形。
  让我们执掌与之相逢，云创之辉煌。
  活动介绍
  为推动文化创意和设计服务与相关产业融合发展，为人民群众提供高品质的各类设计产品和美好生活体验，宁波诺丁汉大学商学院党委与河姆渡遗址博物馆共同发起举办本次创意设计大赛。本次大赛旨在激发同学文化创新创造力，创造富有特色、贴近时代、融入生活的文化创意产品，为文化产业注入活力，多角度深度挖掘传统文化的内涵，进一步弘扬和传播中国传统文化。
  Activity Introduction
  In order to thoroughly implement Xi Jinping's thought of socialism with Chinese characteristics in the new era and the spirit of the 20th Party Congress,promote the integration and development of cultural creativity and design services with related industries,and provide people with high-quality various design products and good living experiences,the Party Committee of the University of Nottingham Ningbo Business School and the Hemudu Ruins Museum jointly initiated this creative design competition.The competition aims to stimulate students'creativity in cultural innovation,create cultural and creative products that are unique,relevant to the times and integrated into life,inject vitality into the cultural industry,explore the connotations of traditional culture from multiple perspectives and further promote and spread Chinese traditional culture.
  活动内容
  本次大赛分为三个阶段。
  l 2023年1月至2月：设计大赛
  本次大赛第一阶段将以提交创意产品的形式进行比赛。参赛者需结合河姆渡文化特色，设计出一款包含河姆渡元素和特色的产品。
  l 2023年3月：优秀作品展
  本次大赛第二阶段为优秀作品展。将挑选出在第一阶段比赛中的优秀设计作品，在宁波诺丁汉大学校园中进行展示。
  l 2023年3月至4月：商业思维挑战赛
  本次大赛第三阶段将以商业思维挑战赛的形式进行。参赛者需要在指定的创意作品中挑选一个进行分析，做出相关市场调研与预测，最终递交一份完整的创意产品商业计划书。
  Activities
  The competition is divided into three phases.
  l 2023.1-2023.2:Design Competition
  The first stage of this competition will be a competition in the form of submitting a creative product.Participants will be required to design a product that incorporates the cultural characteristics of Hemudu and includes elements and features of Hemudu.
  l 2023.3:Exhibition of outstanding works
  The second phase of the competition will be an exhibition of outstanding works.The best designs from the first phase of the competition will be selected and displayed on the University of Nottingham Ningbo campus.
  l 2023.3-2023.4:
  Business Model Challenge
  The third phase of the competition will take the form of a Business Model Challenge.Participants will be required to analyse one of the designated creative works,make relevant market research and projections,and finally submit a full business plan for their creative product.
  第一阶段活动安排
  l活动时间
  2023年1月16日至2023年2月28日。
  l作品提交
  1.需提交一份作品展示文件（格式为PSD/JPEG/JPG/PNG格式，立体作品的建模提交格式为OBJ/FBX/OSGB/GLTF/USDZ/STL/AMRT）和一份作品介绍文档（展示设计理念，Word文档形式提交，不超过200字）
  注：河姆渡元素文创相关品类不限，可涵盖文具、彩妆、装饰品、家居日用品与周边数码等，如便签纸、日历、杯子、口红、手链、耳机、帆布包、手机壳保护套、公仔玩偶、穿戴甲、河姆渡蜡融灯、扩香石等。
  2.提交时间：1月16日推文上传时至2月28日20:00
  3.提交邮箱：biyrm2 nottingham.edu.cn
  邮件及文件名称格式为：参赛形式（个人或团体）_团队名称（团体参赛填写）_姓名（中文使用汉字即可）_学号
  l参赛形式
  参赛者可以个人或团体形式参赛（最多三人）。
  l奖项设置
  一等奖1名：2500元奖金
  二等奖2名：1500元奖金
  三等奖3名：1000元奖金
  所有参赛者均会获得参赛证明。
  Design Competition Schedule
  l Activity period
  16 January 2023 to 28 February 2023.
  l Submission
  1.One work presentation file(in PSD/JPEG/JPG/PNG format,modelling submission format for three-dimensional works is OBJ/FBX/OSGB/GLTF/USDZ/STL/AMRT)and one work introduction document(showcasing the design concept,submitted as a Word document,no more than 200 words)should be submitted
  Note:There is no limit to the cultural and creative categories of the products,which can cover stationery,makeup,decorations,household daily necessities and peripheral digital products,such as note paper,calendars,cups,lipstick,bracelet,earphone,canvas bag,mobile phone case protection case,dolls,Manicure,Hemudu wax melting lamp,diffuser stone,etc.
  2.Submission time:16 January when the tweets are uploaded to 28 February 20:00
  3.Submission email:biyrm2 nottingham.edu.cn
  The format of the email and file name is:Entry Form(individual or group)_Team Name(for group entries)_Name(Chinese characters are fine)_Student ID Number
  l Entry Form
  Participants can enter as individuals or as a group(maximum of three).
  l Prizes
  The first prize:RMB 2500(1 place)
  The second prize:RMB 1500(2 places)
  The third prize:RMB 1000(3 places)
  All participants will receive a certificate of participation.
  相关说明
  1.产品设计和建模产生的相关费用需由参赛者自行承担。
  2.作品需为参赛者原创，严禁出现剽窃他人想有著作权、商标权、专利权或其他合法权益作品的行为。一经发现抄袭行为，一律取消比赛资格。
  Notes
  1.All costs associated with the design and modelling of the product must be borne by the entrant.

  2.The work must be original and any plagiarism of other people's copyright,trademark,patent or other legal rights is strictly prohibited.Any plagiarism found will result in disqualification from the competition.

https://mp.weixin.qq.com/s/WuBcitv5s6OLjSbbwUorhg